For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

カテゴリー	本・雑誌・漫画 > 本 > ビジネス・経済
商品の状態	未使用に近い,数回使用し、あまり使用感がない
配送料の負担	送料込み(出品者負担)
配送の方法	らくらくメルカリ便
発送元の地域	東京都
発送までの日数	2~3日で発送